THE CHALLENGE
A campaign was needed to educate and incentivise children (aged 5-11) and families to get outside and visit green areas across Nottingham as part of their ‘clean air’ initiative around the dangers of pollution, coinciding with Clean Air Day 2023.
THE RESPONSE
A marketing campaign was created that gamified the message with local legend Robin Hood and Maid Marion, featuring a treasure hunt for children and a nostalgic video game design to stand out by resonating with parents.
Each of the challenges within the treasure hunt covered one of the five senses, to increase focus, and maintain interest. Facts and information around pollution were dispersed throughout, and roll-out of the campaign included flyers, posters and stickers.
